Gone are the days of people opening up the Yellow Pages beside their telephone and calling an appliance repair company to come and fix their air conditioner or oven. Today, Google rules. People pick up their smartphones or boot up their computers and go to a search engine to look for an appliance repair company.

This means that local Tampa appliance repair businesses with a strong digital marketing strategy have a higher chance of appearing on top of the results pages and get conversions from Tampa residents. You can achieve this through the services offered by a digital marketing agency, like search engine optimization (SEO) and Pay-Per-Click (PPC) advertising.

SEO and PPC Explained

Search engine optimization or SEO is one of the most effective small business marketing strategies that result in getting your website to organically rank high on search results pages. The more you optimize for the hundreds of factors Google takes into account, the higher your chances are of ranking.

SEO is organic, but you pay to display your ads when it comes to PPC. Google’s platform for PPC is Google Ads. This is where you’ll bid on keywords that are relevant to your business and your ad will appear to people who search those keywords.

Together, these strategies can get you on the first page or even on the top of search engines’ results pages, leading to more client conversions. To further understand how these two work, below are some of the best SEO and PPC practices for your appliance repair business.

  1. Choose and use the right keywords

Choosing the right keywords is essential in both SEO and PPC. In your SEO strategy, keywords matter because they represent the core of your content, which Google will crawl and index. Then, the search engine determines whether your site content is relevant to the keywords you’re using or not. When used correctly, your keywords can catapult you to the top spot of organic search rankings.

In PPC, meanwhile, you can see how much traffic relevant keywords provide. This insight will help you make an informed decision on which keywords to use. Of course, local SEO services will remind you to choose keywords with geographic locations so you will appear on the search results of people who are most likely to convert.

  1. Publish quality ads

Cliché as it may sound, the first impression lasts. This is why you have to make sure that the ads you’re publishing are compelling and click-worthy. The ad copy is the first point of contact between you and your potential customers, so it’s important to work with a company that provides PPC services in Tampa to make your ads specific, relevant, and enticing.

This means getting to the point of your product or service, highlighting its unique selling proposition, and using a strong call-to-action. The last one is especially important because it’s what will compel potential customers to do what you want them to do, whether it’s signing up for your e-mail list or going to your website’s product page.

Apart from these, the following practices help immensely in your SEO and PPC strategies:

  • Establishing a Google My Business
  • Updating your website design
  • Building backlinks and citations
  • Tracking your results

Now, you understand why a comprehensive SEO and PPC strategy is essential in driving potential customers to your business. With the help of a local digital agency, you can make your way up the search results and be more visible to the right customers.