The solar energy industry in the U.S. has contributed billions to the country’s gross domestic product (GDP). Its efforts have also generated 1.5 percent of electricity nationwide and are expected to grow the fastest among all renewable energy sources. In some states, solar energy has managed to meet almost half of the demand for electricity.
All of these point to the fact that the solar energy industry’s future is bright. As a result, more and more companies are putting their hat in the ring and fighting for a share of the market. This means that, while the industry is young, it’s already competitive.
If you want to be recognized as an industry leader, then you need more people to discover you. Since 90 percent of U.S. adults use the internet, the web is a great place to reach them. You need to optimize your website with the help of SEO services from a digital agency. But more than that, lead generation for solar companies is also crucial. This is a small business marketing strategy that allows you to effectively identify your audience and potentially convert them into paying customers.
Fortunately, your solar energy business can implement many lead generation strategies. We discuss some of them below.
1. Focus on industry-specific marketing ideas
One of the reasons the solar energy industry in the U.S. is continuously growing is the incentive schemes adopted by some states. It shows that a lot of people want solar power for its financial implications. This is key to understanding your audience and reaching them.
If you focus your marketing strategies on letting them know the incentives they can get, like the solar rebate from the Florida Power and Light, those already interested in solar energy are more likely to convert to it. What’s more, it’s easy to integrate online within your website. With the help of a digital marketing agency in Tampa, you can come up with an online marketing strategy that lets potential customers know of these referral schemes.
2. Introduce a strong referral program
When your customers are satisfied with your solar panel installation service and prices, they are likely to recommend you to their friends. You can choose to incentivize these customers for every lead they successfully send your way. This can significantly cut your advertising budget while generating a high volume of qualified leads.
3. Educate instead of advertising
Did you know that four out of five people leave a website because of pop-ups and auto-playing ads? People today don’t want to be inundated with advertisements that tell them they should spend on your product or service. By educating them on the why of it, though, you can show them the benefits of your product and how it can solve one of their pain points. It’s especially applicable in the reasonably young solar energy technology. People know it’s good, but do they know precisely why?
The more informed customers are, the more confident they are with their choices. And if you also happen to be the one to give them the information they needed, then you’re fostering a trusting relationship with them, making them more qualified leads.
As the solar energy industry continues to grow, the competition for market share is only going to become ever steeper. With these lead generation strategies, you can get ahead of your competitors, reach potential customers, and establish a relationship with them.