Research indicates 97 percent of people use the internet to find more information on local companies. Now more than ever, you need to control and curate what information they’ll find on your site. Your content shouldn’t just meet search engine ranking metrics, it should also be appealing to your target market. Why? Because what’s appealing to users is appealing to search engines.
Here are some basic guidelines on copywriting for search engines.
SEO Writing vs. Copywriting
The first thing you need to learn is the difference between SEO content writing and copywriting. Although they’re often merged, the two have different goals.
When a digital marketing agency writes content for SEO, the goal is to attract and generate organic traffic from search engines. The content must appear on search engine results and be attractive enough to the client’s audience. This way, the content increases the flow of online user to the site
When advertising firms employ copywriting, their goal is to persuade readers to become leads or even sales. The writing must be convincing enough that a user becomes confident about the client that they are willing to give their information or spend money.
Some writers accomplish both goals. But you should be able to differentiate between the two to set your expectations.
Basic Guidelines of SEO Content Writing
The following are some of the most common guidelines for writing content for SEO. Professional digital marketing firms are already familiar with them. Learning them will help you know what their services offer you and how they could help your business.
- Keyword research is crucial. Keywords are the foundation of any SEO-related task. Content writers must know what keywords their readers are interested in and what the intent is behind each phrase. This allows them to choose appropriate topics.
- Stay relevant. Readers should care about the topics on your site, so they must be relevant. Evergreen topics, which are perpetually relevant, are the best examples of attractive content.
- Come up with attention-grabbing titles. Your content must pique the interest of a user before they even click on your link. A catchy title that manages to convey the content is guaranteed to draw readership.
- Use specific vocabularies. Different market segments and demographics use different languages to communicate. Content aimed at busy workers should be straight to the point to save time whereas content for the academically inclined may be more scholarly. Determine what kind of language your target market speaks and use it for your content.
These are just the tip of the iceberg. Experienced SEO content-writers employ more sophisticated strategies and writing techniques to accomplish your objectives. When you partner with a full-service digital marketing agency, you can harness their talent to boost online performance for your business.
Improve Visibility with Full-Service Digital Marketing in Florida
Your Preferred Agency is a full-service digital marketing agency operating out of Tampa, Florida. We use the latest digital marketing techniques to help small to medium-sized businesses increase their online visibility.
Our strategies are designed to improve your rankings and attract your target market.
Schedule a free online meeting with us today.